COMMERCIAL SHOWROOM REDESIGN

ROLES

Designer, responsible in research, concept design, 3D modeling, chose finished material and furnitures, construction detail design, etc. 

OVERVIEW

My client, Fireclay Tile Company, the goal is to redesign the commercial space. The main focus is on public showroom and two other semipublic or private spaces. The design should consider the company philosophy and sustainable solutions to solve the main disadvantages of the current space, which was the main concern by the employees. 

INTRODUCTION

Client: Fireclay Tile

Type: Showroom

Address: 901 Brannan Street, San Francisco, CA 94103

Budget: 150 000 $

CONCEPT STATEMENT

Tiles are made to be seen on a surface, a wall, a floor,... 

A surface, which can be seen as a frame of one compelling image. The concept Mix & Match shows the design of placing a variety of tiles, which creates one big picture 

at the end. But it is a picture with edges and contrast, where you can find a playful 

connection of colors, materials, shapes, proportions and the interaction of time ages.

Mix & Match is the patchwork idea of different contrasts used to emphasize the wide 

design spectrum of the Fireclay Tile.

Kitchen

Restrooms

Office Area

Storage / Printer

Outside Patio

Product Areas

Projection Walls

Workstation

Showroom

Entry

DESIGN DEVELOPMENT

1 Entry, lounge and waiting area, coffee and snacks bar

 

2 Presentation of different titles, display, examples, booklets, etc. 

 

3 Presentation of different colors, discussion table

 

4 Workstations

5 Office area: Marketing

 

6 Office area: Sales

 

7 Outside showroom, patio, BBQ area

 

8 Visual connection

Construction Drawing

Construction Drawing

Construction Drawing

Construction Drawing

LIGHTING SCHEDULE AND SELECTION

Lighting Legend

INTERIOR PERSPECTIVE SHOWROOM

The goal is to redesign the commercial space of the com- pany Fireclay Tile. The main focus lies on the
public showroom and two other semipublic or private spaces. The design should consider the company philosophy and sustainable solutions to solve the main disadvantages of the current space, which were mentioned in an interview with the employees.

MATERIAL DEVELOPMENT
DETAIL BOARD

The new design is a fan-like x- ture that can display up to 5 dis- play boards. We are going to re- use the existing tile boards.

The design saves space but also shows the variety of the tiles.

The new design is a table with sliding boards. Each board can show 6 smaller tile boards. The design is more user-friendly and gives the customer the opportunity to browse through the pattern and color variety of replay tile. This design saves lots of space while it still offers the presentation function.