PROBLEM & SOLUTION

Particle Media Inc. is a start up tech company located in Santa Clara, CA.

It is a personalized content aggregation app.

It personalized give users specific interests content from multiple trusted sources.

It is timely find local news around users.

Problems:

There are so many news aggregation apps on the market, users can easily find world news from major news sources and trending news from social networks. However, user's have difficulties to find local news around user's current locations. Our app solved this problem by adding Local News features to provide users with most updated local news. A second feature this app provides to users is news or articles that have special interests to them. Users can choose the common "Interests" from On-boarding page or search "Interest" topics to obtain articles that fits his or her unique interests within a few finger-tabs. 

RESEARCH & COMPARE

research:As there are numerous news app on market, we spent extensive of time trying to find the best solution to allow for in-context comparisons. We focus on compare features with our competitors to understand their strengths, weaknesses, key findings and insights. Based on these research work, we generated a list of product characteristics, categorized and prioritized them. In general, majority of them contain a huge source of news base, while some may only provide biased news source to users that cover only one side of the story. In addition, these competitors may provide similar headlines that are too general and can be found everywhere. We found that these competitors did not contain any local news, nor any news or articles that specifically for users who have unique topics that interested them.  

As there are numerous news app on market, we spent extensive of time trying to find the best solution to allow for in-context comparisons. We focus on compare features with our competitors to understand their strengths, weaknesses, key findings and insights. Based on these research work, we generated a list of product characteristics, categorized and prioritized them. In general, majority of them contain a huge source of news base, while some may only provide biased news source to users that cover only one side of the story. In addition, these competitors may provide similar headlines that are too general and can be found everywhere. We found that these competitors did not contain any local news, nor any news or articles that specifically for users who have unique topics that interested them.  

What is the core values for News Break?

  • Content aggregation which is not limited to news only.

  • Personalized feeds can provide users with specific interests.

  • Finding local news based on user's current location.

Content aggregation include news & articles.

Personalized & filtered contents you care about. 

Local news timely find.

PROBLEMS 

Based on users reviews, data analysis, we found these some problems block our app can not grow up faster.  Such as, we didn't publish our content, 

  • There are so many news aggregation apps on the market, users can easily find headline news from major news sources and trending news from social networks. However, user's have difficulties to find local news around user's current locations. 

  • These news aggregation apps have similar topics (headline news, finance, entertainment, sports, etc). However, user can not customize what interests topic they really want to read about.